Yamaha has a long and storied history racing in Africa, starting in 1979 with victory for Cyril Neveu in the first-ever running of the Paris Dakar Rally. Contesting the Africa Eco Race brings the brand full circle, returning them to the spiritual home of the Ténéré, and confirming the new approach, which focuses on reconnecting Yamaha's Rally program with the genuine spirit of adventure and with products that customers can also enjoy.
Yamaha's goal in approaching a 12 stage African rally with a production machine is to prove the exceptional DNA of the new Ténéré World Raid, but also to prepare an extensive customer program, which aims to support the racing spirit of Ténéré customers participating in national activities right up to international long distance Rally Raid events. Discovering your own limits, together with new horizons and people along the route, is the target of the Africa Eco Race challenge.
The new Rally program will also mark the start of a partnership with Riders for Health, a very special sponsor that Yamaha is proud to host on the Ténéré World Raid Team to raise awareness of the tremendous work carried out by the charity supplying, managing and maintaining motorcycles for health-focused operations in Africa.