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Never Settle: Yamaha and Crescent Thank Rizla for Five Years of Partnership

Never Settle: Yamaha and Crescent Thank Rizla for Five Years of Partnership

After five successful years as the Presenting Partner of the official Yamaha WorldSBK Team, Rizla and Yamaha will part ways at the end of 2020. While the brand looks to pursue other projects off-track, the team and Rizla intend to keep a close relationship with an eye to the future.

Rizla has supported the project alongside title sponsor Pata Snack since Yamaha’s comeback to WorldSBK competition in 2016 and is perhaps best known for introducing a special point of difference via its colourful Rizla liveries on the Yamaha R1 WorldSBK race machines each season. 

The partnership has gone from strength-to-strength over the past five years, from celebrating the team’s first victory and double win at Donington Park in 2018, to launching new products, utilising a full corporate hospitality programme and interacting with fans in the paddock at every round of the championship. 

Rizla has always approached the partnership with a full 360-degree view – a result of its many years of motorsport involvement, including time in Formula One and nearly 20 seasons of collaboration with Yamaha’s Official Team Crescent Racing in British Superbikes, MotoGP and WorldSBK. 

Yamaha and Crescent would like to thank Rizla for the brand’s commitment, loyalty and engagement with the WorldSBK project over the past five years, bringing glamour, colour and global professionalism to the paddock. Rizla’s “Never Settle” ethos is reflected in the team and Yamaha’s relentless pursuit of success, and will continue to be part of the fabric of the project no matter the colour on the outside of the bike.