For the past 10 years the Pata brand, from Castiglione in Northern Italy, has adorned the fairings of high-performance two-wheel machines in the most prestigious world championships, including of course the Pata Yamaha WorldSBK Official Team - for the fifth consecutive year in 2020. It is a choice dictated by owner Remo’s great passion for motorcycling, which is also very clear in his office where an amazing collection of helmets, autographs and trophies are displayed!
Remo is well known in motorcycle racing paddocks globally, a larger-than-life character with a sharp eye for talent and a deep passion for racing – and for winning! Pata’s legacy extends well beyond commercial sponsorships to also supporting young rider talent in the Superbike and Supersport World Championships. Pata Snack has worked with 24 riders since 2010 including some of the biggest names in the business – such as Noriyuki Haga and Valentino Rossi. Naturally, Remo has been associated with Italian riders in particular, such as GRT Yamaha WorldSBK Junior Team’s Federico Caricasulo. However, the brand’s longest association has been with Pata Yamaha’s Michael van der Mark, starting in 2013, one year before the young Dutchman won the Supersport World Championship title. Remo considers Michael both a great brand ambassador and a friend, and can often be spotted cheering him on from the Yamaha team’s pit box. We caught up with the man himself to chat about motorcycles and his history of supporting racing talent.