bLU cRUYamaha’s bLU cRU programme is a platform to support the next generation of young riding talent in both road and off-road racing. The platform creates a safe, professional environment to encourage, nurture and build tomorrow’s racing stars, through the guidance and unparalleled experience of the Yamaha Racing world.
The bLU cRU platform is also represented at the pinnacle of each global racing discipline contested by Yamaha. Yamaha Racing’s top Official riders in MXGP, Enduro, Dakar, WorldSBK, WSS and Endurance have the responsibility of being bLU cRU Ambassadors. These elite racers stand as an example for the young racing generation of tomorrow, upholding key values for racing and manufacturer representation, including performance, education, dedication, respect and health and fitness. Their spirit of success and behaviour in the very visible eyes of both the media and the racing fans sets the standard for the bLU cRU generation of tomorrow.
For 2017, the bLU cRU programme extends to the tarmac to ensure that Yamaha Racing’s wealth of experience can also be shared with tomorrow’s road race stars. Six selected competitive riders who performed strongly in their National or International Championships will move up to participate in the WorldSSP300 class, on-board their Yamaha YZF-R3s’ with a full bLU cRU rider package.
At the end of the 2017 season the 14 Masterclass attendees will comprise the two winners of the Italian and French R3 Challenge, joined by three riders from each of the Dutch, and Greece R3 Cups and a further two wildcard riders from both the Italian and French R3 Challenge.
The winners of the Italian and French R3 Challenge will automatically graduate from the Masterclass, joined by a further maximum six graduates to enter the 2018 WorldSSP class within the WorldSBK Championship.
These eight riders (2 winners + 6 Masterclass) will benefit from the R3 bLU cRU rider package, dedicated to supporting young riders in the international racing environment. Benefits will include Racing kit parts, a Race Service support at the track, a full paddock clothing kit and much more. The riders will participate in their own ‘Challenge’ within the Championship, with the top rider moving up the racing pyramid with an official Yamaha supported ride in a higher class the following season! The inaugural edition of the Yamaha R3 bLU cRU Challenge in 2017 was won by 20-year-old Italian Alfonso Coppola, who wrapped up the title at the penultimate round of the season in Magny-Cours.
Fans of racing will be able to follow the activities of the bLU cRU hopefuls throughout the season with regular updates on the Yamaha Racing digital channels, including Yamaha-racing.com plus the social media channels.