Yamaha’s bLU cRU Lays the Path for Tomorrow’s Racing Generation
Yamaha’s bLU cRU programme is a platform to support the next generation of young riding talent in both road and off-road racing. The platform creates a safe, professional environment to encourage, nurture and build tomorrow’s racing stars, through the guidance and unparalleled experience of the Yamaha Racing world.
The bLU cRU platform is also represented at the pinnacle of each global racing discipline contested by Yamaha. Yamaha Racing’s top Official riders in MXGP, Enduro, Dakar, WorldSBK, WSS and Endurance have the responsibility of being bLU cRU Ambassadors. These elite racers stand as an example for the young racing generation of tomorrow, upholding key values for racing and manufacturer representation, including performance, education, dedication, respect and health and fitness. Their spirit of success and behaviour in the very visible eyes of both the media and the racing fans sets the standard for the bLU cRU generation of tomorrow.
For young ambitious off-road riders, the YZ125 bLU cRU Cup provides the perfect entry into Yamaha’s racing pyramid. Riders within their National 125 Championships using the Yamaha YZ125 can apply pre-season to be part of the programme. Once accepted, they will be provided with a bLU cRU package with a number of benefits, including Yamaha Racing Paddock Blue clothing, bLU cRU sticker set for their YZ125 machine and more.
The top performing riders (up to a maximum of 44) in their National Championships will reach the YZ125 Cup Superfinale, a true international race held at the world’s biggest MX event, the Monster Energy Motocross of Nations at Matterley Basin in the UK. The top three riders from the race will be joined by two wildcards and move on to take part in a unique Yamaha Masterclass under the guidance and teachings of bLU cRU Ambassadors. From this one lucky rider will be picked to move up and join the MJC Yamaha Team as their Official rider in the 2018 EMX125 European Championship.
2016 saw the inaugural YZ125 Cup take place. 15yr old Swedish rider Tim Edberg delivered an impressive performance in both his National Championship and the Superfinale, as well as the David Philippaerts Masterclass to become the first rider to complete the off-road bLU cRU programme and win his seat with the MJC Yamaha Official EMX125 Team for 2017.